In the current digital environment, every marketer knows the importance of having a strong online presence. But keeping up with—and ahead of—the Jonses on the Internet requires staying on top of constant changes. It's important, though, to look before you leap.
"Many businesses know they want to update or upgrade their Web presence, but with so many options and so much lingo, figuring out what you want and how to ask for it can be a major challenge," said Caxy Interactive's CEO Michael LaVista.
At Caxy, we pride ourselves on being able to help clients spot areas of opportunity within their businesses. Sometimes the solution is a technical one, and sometimes, it's merely a process tweak. By applying lean ideas, we can help clients overcome even the most stubborn issues.
To read more about online strategy, visit fiercecmo.com.