Educating Traders with a Personalized Touch
Trading Smarter through Personalized Tools and Education
Caxy's partnership with the quiet foundation team was created to find a new way to engage customers not already using the trading tools on the tastytrade platform. The idea was to build a tool that would allow prospective customers to evaluate their portfolios from any online brokerage and get a set of ideas to consider to help them perform better.
Getting the Most Out of the Data
The tool starts with a standard account creation process which gives users the ability to come back and check the results of their portfolio analysis. In addition to the usual sign-up steps, the tool asks if the customer wants to either manually input their holdings or allow the site to log in and get the portfolio data automatically.
Caxy chose React for the front end and Node as the back end. Node was especially useful in creating real-time web sockets to manage real-time stock and trade data in the application. A key feature for this platform is its integration with Quovo, a financial account analytics tool, which can assess any trading brokerage account, pull holdings, and generate reports based on risk.
Taking the Sting Out of Managing a Calendar
Once a new customer signs up for portfolio analysis, if the customer wants to meet with a member of the Trading Desk team, a Saleforce integration provides an automated process for coordinating a meeting between the user and a quiet foundation analyst.
The final Result
A goal for most new products is to give a company the ability to scale without having to rely on more and more people. This tool allows the quiet foundation to effortlessly bring in a stream of new customers without the headaches of scheduling and initial analysis.