An enterprise-level platform utilizing real-time data
Helping a Fast-Growing Business Website Keep Up
Wind Creek Hospitality had a good problem - the brand and online gaming community was growing so quickly, the current site could not handle the increase in volume. Wind Creek partnered with Caxy to redesign the online experience and update the UX and performance to give gamers a reason to stay, play and have fun.
Giving Users More of What They Want
Working within the existing infrastructure, Caxy built a more modern and engaging enterprise-level site by moving interactions to places that users were more likely to notice. The colors and layout were updated to be more in line with best-of-breed sites offering similar games.
Removing UX Speed Bumps
The discovery process revealed a series of opportunities for improving UX, including streamlining the registration process and login steps, allowing users to get to gameplay faster and with fewer obstacles.
Development included an interactive front-end rebuild, API development, and back-end development to manage player data, special offers, track user behavior and create reports based on the data collected.
Better Performance Translates to Better Engagement and Revenue
The work completed drastically improved site speeds. Through optimizing the Amazon Web Services infrastructure, optimizing the databases and working on microservices in Scala, the site achieved an 18x performance boost. This meant that 18x more customers could be online with a quick, responsive gaming experience than before.