Users, we're doing this for you.
It doesn't matter what your site or app looks like if people don't know how to interact with it - more importantly, they need to enjoy that interaction. User experience encompasses a lot of factors: usability, accessibility, performance, design/asthetics, utility, ergonomics, overall human interation and marketing.
What in the world is Lean UX, you ask?
Lean User Experience Design (Lean UX) is the practice of creating an interface from the ground up, one piece at a time and delivering the work faster, with less emphasis on a complete design and greater focus on the experience being designed.
In short, it focuses on how users interact with something, not how cool it looks, or how much information can be put on a screen.
Lean UX includes: mood boards, content strategy, a User Interface design kit (UI Kit), wireframe design, and graphic design.
Mood Boards: Mood boards help to lead a direction in design, in terms of look and feel.
Content Strategy: In this phase, the content strategy is defined. We use market research, user personas, and client feedback to define what content is needed, the importance level for each user persona, and the interactions of user experience (UX).
Wireframing: A combination of tools (wireframes, site maps, and content hierarchy flows) is deployed in this discovery and prototyping process. Client feedback is highly valued and incorporated in each iteration.
UI Kit Design: In creating the look and feel, we consider visual look, interaction design, and experience design. These disciplines come together in the formation of a user interface (UI).
Graphic Design: This is where many companies start. But it doesn't make any sense. How do you know what to design unless you've researched it, understood what users want, established design and mood board guidelines, and wireframed pages to understand how it all fits together?