Headless commerce, built right the first time.
Salesforce Commerce Cloud, BigCommerce headless, Shopify Plus headless, commercetools. Custom storefronts decoupled from your commerce platform, integrated with your CMS, CRM, and ERP. Senior US engineers. 20+ years of production ecommerce.
The problem
It's Not a Technology Problem. It's a Problem Problem.
The industry has a 92% failure rate - and it's not because developers can't code. Projects fail because teams build the wrong thing. They skip the hard work of understanding the actual customer need, rush into development, and deliver software nobody asked for. Then they blame the timeline, the budget, or the technology. We've shipped over 100 production platforms in 25 years. The reason we succeed isn't that we write better code -- it's that we start with the right question. Before we build anything, we work with you to identify the real problem your customers have, validate that the solution you're imagining actually solves it, and define exactly what "done" looks like. That's the work most firms skip. It's the work that determines whether your project joins the 92% or the 8%.
The Coupling Problem
Your storefront is locked to your commerce platform. It's costing you conversions.
Coupled commerce means every storefront change requires a platform deploy. Marketing wants to A/B test a new product page; engineering quotes 6 weeks. Your competitor ships changes weekly because their storefront is decoupled. Their mobile site loads in 800ms; yours takes 3 seconds. Their conversion rate keeps climbing while yours stalls. You can't fix it without ripping out the platform — and that's a 12-month nightmare you can't justify. Headless decouples the two. The commerce platform handles inventory, tax, orders, and pricing. The storefront is a separate, fast, modern frontend — React or Next.js or whatever fits — that talks to the platform via API. Storefront changes ship in hours. Platform changes ship on the platform's cadence. The customer experience moves at the speed of marketing, not engineering. We've shipped headless builds on Salesforce Commerce Cloud, BigCommerce, Shopify Plus, and commercetools. Senior US engineers. AWS Advanced Consulting Partner.
“They’re the smartest group of people I’ve worked with; they can figure anything out. Caxy has respect for design. Other web firms often push back against designers if the designs don’t fit how they do things. By contrast, the Caxy team bends over backward to respect the original design concepts."
“They often go above and beyond to fully dig into a problem, identify solutions, and achieve our end goals. {...} We now can scale up our site and support future growth, thanks to Caxy Interactive’s efforts.”
“We feel like we’ve got a site that’s worth more than we paid for. The change that we were proposing from a redesign standpoint wasn’t going to be easy. So, he offered multiple times to come out and meet with many of those senior executives that have been with the company for 20 years.”
How a headless commerce build works
Decouple the storefront, keep the platform.
Week 1-2: Audit. We map your current commerce stack — platform, integrations, CMS, payment, tax, inventory, search, personalization, analytics. Identify what stays, what moves to the new storefront, what changes.
Week 3-10: Storefront build. Next.js or React-based storefront, your branding, your design system. API integration with your commerce platform. CMS-driven content for marketing-owned pages. Personalization rules, search, cart, checkout.
Week 11-12: Cutover + monitoring. Phased rollout (often by traffic percentage). Performance monitoring, conversion tracking, A/B framework. We stay through stabilization.
Ongoing: Storefront iteration support. New experiences, A/B tests, performance tuning, OS-level updates as the platform evolves.
Process Wins
Storefront iterations ship in hours, not weeks. Marketing publishes campaigns without an engineer. Page-load times that meet Google's Core Web Vitals. Mobile conversion catches up to desktop. Your tax + inventory + ERP stay intact. The customer experience moves at the speed your team thinks at.
25
Years of continuous operation. Same leadership. Same commitment to getting it right.
100+
Production platforms shipped. Gaming, fintech, manufacturing, SaaS - we've seen your problem before.
8%
We live in the 8% of projects that succeed. Our process is why.
92%
Industry failure rate. We exist because most software projects don't make it. Ours do.