eCommerce

By 2028, 90% of B2B purchases will be handled by AI agents channeling $15 trillion. Google's UCP, LLM-powered search, and autonomous procurement are changing how buyers find suppliers. Here's how to make your B2B ecommerce site visible to the machines making buying decisions.

Google's Universal Commerce Platform lets users buy products directly from search results, AI summaries, and YouTube without ever visiting your website. If your ecommerce strategy depends on driving traffic to your site, you have a problem. Here's what to do about it.