Enterprise Strategy

Western Union passed on the telephone. Kodak invented the digital camera and ignored it. We're terrible at predicting what transformative technologies are actually for. AI's chatbots and image generators are today's email on ARPANET - the obvious first use case, not the real transformation.

95% of AI pilots fail to reach production. Not because the AI doesn't work - but because the last mile between demo and deployment is harder than anyone expects. Data integration, security, UX, compliance, and change management are where projects die.

You've bought the licenses. You've sent the announcement email. Three months later, usage is at 11%. AI adoption isn't a training problem - it's a habit problem. Based on analysis of dozens of successful Copilot deployments, here's what actually works.