Extending Music's Reach into All Areas of Education


A Platform for Learning all Educational Subjects through Music

The Rock and Roll Hall of Fame teamed up with Caxy to develop a new approach for storing their extensive content and educational resource library and created a platform for students and teachers to explore all sorts of educational topics through music.



Technology Strategy

Product Strategy

Product Design & Development

Web Development



Extending the Educational Reach and Benefits of Music

The Rock and Roll Hall of Fame (Rock Hall) had an online learning program which was struggling to gain popularity. Their goal was to reimagine the program as an online resource for teachers to integrate music into other educational subjects like History or STEM-focused areas.

Understanding the End User

To kick off the project, Caxy first implemented a discovery process in order to better understand who uses the online learning program and to find opportunities for improvement. A competitive analysis was conducted to better understand the space and learn how the Rock Hall’s online education tool could have the biggest impact. The existing catalogue of educational content was also audited, to help develop a taxonomy structure.

User-centered design was a major goal for this project, and in order to deliver a strong user experience, Caxy interviewed employees and end users to develop a better understanding of the site users’ wants and needs. These interviews provided the basis for creating user personas and user journeys.

Incorporating Brand and Compliance Standards

Maintaining Rock Hall’s look and feel throughout their online presence was also key to this development project. Caxy worked closely with them, meeting regularly at every step of the process to ensure the site was built to their exact needs.

In addition to brand standards, the site required adhering to various compliance standards in order to make certain all end users were kept safe and had complete access to the online content. The site was built to be fully compliant with the Americans with Disabilities Act (ADA) and Children’s Online Privacy Protection Act (COPPA) standards.

The Technical Details

Caxy created an integrated system that connected with the rest of the Rock Hall's internal systems.

The site’s existing library of educational content was expansive, with new content being added regularly. Caxy worked with the Rock Hall team to tag and categorize content and media so that a SOLR Search interface could easily comb through the content to present results.

A clear sign-up process was built for creating user accounts for teachers. Special features reserved specifically for registered users were implemented, such as access to copyrighted material, creating custom collections of materials pulled from the content library, and the ability to share materials with others through temporary authorization links.

“They often go above and beyond to fully dig into a problem, identify solutions, and achieve our end goals.”

Peter Anderson

CTO, Wind Creek Casinos

Let’s build something awesome