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The latest episode of The Digital Transformist
Fashion in Gaming: $105B Market by 2030

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40

Your next wardrobe might not hang in a closet. It might live in a game. Digital fashion is becoming a massive business, with the market projected to reach $105.5 billion by 2030. And major brands are already paying attention. On this episode of The Digital Transformist, Mike LaVista sits down with Tracy Greenan, CEO and founder of Fashion Entertainment TV, co-author of Skins in the Game, and co-founder of the Fashion and Gaming Awards. After 30 years in traditional fashion, Tracy made a surprising pivot into gaming, digital wearables, and virtual identity. She shares what she’s learned about the rapidly evolving intersection of fashion, gaming, and digital commerce, including: • Why brands like Balenciaga and Dior are racing into gaming • How Travis Scott generated $20 million from a 10-minute Fortnite concert through virtual merchandise • Why people are spending real money on digital clothing and accessories • What entrepreneurs and brands need to understand about the virtual economy • How gaming is changing the way we think about fashion, identity, and consumer behavior The line between fashion, entertainment, and technology is getting harder to see. Tracy offers an inside look at where digital fashion is headed—and the business opportunities emerging along the way. Subscribe for more conversations about innovation, technology, and digital transformation. Chapters: 00:00 - Intro 01:05 - Traditional Fashion to Digital Pivot 03:08 - Gaming Market Size and Demographics 04:02 - Avatar Changes and Shopping Behavior 07:30 - Travis Scott Fortnite Concert Case Study 09:22 - Brand Protection in Digital Fashion 10:28 - Digital vs Physical Merchandise Economics 12:36 - Data Collection and Product Iteration 14:30 - Fashion and Gaming Awards Launch 17:37 - Tommy Hilfiger Gaming Collaboration Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | hello@c

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7
Digital Transformation
Tech Talks

Why Operational Excellence is KEY to Surviving in 2025

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Welcome to The Digital Transformist with Mike LaVista. In this episode, we have Damian Lacey from OE Partners in Melbourne, Australia. We dive into the world of operational excellence, change management, and artificial intelligence, exploring how these intersect and impact manufacturers worldwide. Damian shares insights on how OE Partners helps medium to large companies improve productivity, reduce costs, and align processes with company growth trajectories. With a background in mechanical engineering and experience in lean principles at companies like Robert Bosch and Toyota, Damian brings a wealth of knowledge to the table. As we discuss the early warning signs of operational inefficiencies for growing businesses, Damian highlights key indicators such as inconsistent processes, manual data entry, and the reliance on paperwork in today's digital age. These warning signs serve as a wake-up call for businesses looking to scale efficiently and effectively. Damian's expertise sheds light on the importance of streamlining operations and implementing systems that support growth and productivity. Whether you're a small startup or a medium-sized enterprise, this episode offers valuable insights on achieving operational excellence in a rapidly evolving business landscape. Join us as we explore the intersection of technology, change management, and operational excellence with Damian Lacey on The Digital Transformist. Don't miss out on this engaging conversation that will inspire you to rethink your business processes and drive innovation in your organization. Subscribe now for more thought-provoking discussions on digital transformation and the future of business. Listeners can get in touch with Damian Lacey and OE Partners by visiting their website at https://oepartners.com.au. Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

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