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The latest episode of The Digital Transformist
Fashion in Gaming: $105B Market by 2030

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Your next wardrobe might not hang in a closet. It might live in a game. Digital fashion is becoming a massive business, with the market projected to reach $105.5 billion by 2030. And major brands are already paying attention. On this episode of The Digital Transformist, Mike LaVista sits down with Tracy Greenan, CEO and founder of Fashion Entertainment TV, co-author of Skins in the Game, and co-founder of the Fashion and Gaming Awards. After 30 years in traditional fashion, Tracy made a surprising pivot into gaming, digital wearables, and virtual identity. She shares what she’s learned about the rapidly evolving intersection of fashion, gaming, and digital commerce, including: • Why brands like Balenciaga and Dior are racing into gaming • How Travis Scott generated $20 million from a 10-minute Fortnite concert through virtual merchandise • Why people are spending real money on digital clothing and accessories • What entrepreneurs and brands need to understand about the virtual economy • How gaming is changing the way we think about fashion, identity, and consumer behavior The line between fashion, entertainment, and technology is getting harder to see. Tracy offers an inside look at where digital fashion is headed—and the business opportunities emerging along the way. Subscribe for more conversations about innovation, technology, and digital transformation. Chapters: 00:00 - Intro 01:05 - Traditional Fashion to Digital Pivot 03:08 - Gaming Market Size and Demographics 04:02 - Avatar Changes and Shopping Behavior 07:30 - Travis Scott Fortnite Concert Case Study 09:22 - Brand Protection in Digital Fashion 10:28 - Digital vs Physical Merchandise Economics 12:36 - Data Collection and Product Iteration 14:30 - Fashion and Gaming Awards Launch 17:37 - Tommy Hilfiger Gaming Collaboration Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | hello@c

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Digital Transformation

AI Impact on Supply Chains

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Join us for an insightful episode where we sit down with Ken Klug, President and CEO of QCS Purchasing Cooperative. Ken shares his fascinating journey from the chemical industry to leading a cooperative in the food and beverage sector. He offers a unique perspective on the current challenges faced by the grocery industry, particularly the pressures to reduce prices amidst rising costs. Discover how QCS leverages data and technology, such as invoice automation and strategic sourcing, to help its members make better purchasing decisions and stay competitive. In another segment, we explore the critical role of data management tools like Excel and Power BI in small to medium-sized businesses. We discuss how these tools provide essential business insights and support ERP solutions. Additionally, we examine the impact of commodity markets, environmental factors, and the growing trend of nearshoring on the supply chain industry. From shifts in consumer behavior toward sustainability to the cautious adoption of technological advancements like electric self-driving trucks, this chapter covers it all. Our conversation also delves into the experimental use of AI in supply chains, showcasing real-world examples of its potential in optimizing production schedules and data analytics. We emphasize the importance of strategically applying AI to solve specific business problems and the value of peer learning within cooperative groups. Wrapping up, we reflect on the significance of nurturing relationships and staying connected, sharing personal anecdotes that highlight the joy and insights gained from maintaining these connections. Don't miss this engaging discussion that covers everything from industry challenges to the human element of business success.

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