Beth Trejo: Why CEOs Must "Just Show Up" on Social Media

Beth Trejo, founder and CEO of ChatterKick, joins Mike LaVista on The Digital Transformist to talk about why trust is the word of the year -- and what that means for your brand's digital presence. From the dangers of AI-generated content flooding social media to why picking up your phone and recording a 30-second video is still the most powerful move a CEO can make, Beth shares 14 years of hard-won social media strategy insights. Whether you're a B2B leader wondering if LinkedIn even matters, a brand trying to figure out AI content without destroying trust, or a CEO who's been avoiding social media entirely -- this episode is for you. Beth Trejo is the founder and CEO of ChatterKick, a social-first agency helping mid-market companies scale their social media programs. Find her on LinkedIn or at beth@chatterkick.com.