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The latest episode of The Digital Transformist
Are You Invisible to AI?

Ep 

43

What if your decades of expertise mean nothing because AI can't find you? Ashley Smith reveals a stunning truth: even seasoned executives with elite networks are becoming invisible as AI search rewrites the rules of discovery and trust. In this episode, visibility strategist Ashley Smith breaks down the "proof gap"—the dangerous disconnect between your real-world reputation and what actually shows up when someone searches for you online. You'll learn why Google's shift away from the "10 blue links" model means traditional SEO is dying, how LLMs decide who gets recommended (and who gets ignored), and practical strategies that don't require building an audience or spending hours on social media. Ashley shares why being cited by trusted sources matters more than ever and how executives can leverage their existing networks to close the visibility gap before it costs them opportunities. Ashley Smith is a visibility strategist with nearly 20 years of entrepreneurial experience in legacy sectors, helping professionals and executives translate real-world authority into online discoverability. If you're leading a mid-sized company and wondering why your expertise isn't translating online, this episode is your wake-up call. Subscribe for more insights on winning with digital transformation. Chapters: 00:00 - Intro 00:49 - What Is a Visibility Strategist? 02:56 - The Proof Gap Explained 06:16 - The Cost of Being Invisible Online 09:52 - How AI Search Is Changing Discovery 13:03 - Getting Cited by Trusted Sources 18:54 - LinkedIn Profile Optimization Tactics 26:11 - Building Authority Without an Audience 32:45 - Practical Steps for Busy Executives Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | [email protected]

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Can Small Businesses Beat Big Companies In 2025?

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Welcome to The Digital Transformist with Michael LaVista! In this episode, we dive into the world of restaurant technology delivery with Chris Heffernan, the CEO and founder of dlivrd. From discussing the proper way to order a Philly cheese steak to the challenges of growing a business in the food delivery industry, this conversation is filled with insights and interesting anecdotes. Chris shares his nontraditional path to founding dlivrd, which started with a moment of quitting a corporate job and discovering a passion for food tech. He recounts his encounter with a cheese steak restaurant in South Florida that sparked the idea for a delivery service back in 2011, before the rise of big players like Grubhub and Uber Eats. Join us as we explore the key components of a perfect cheese steak according to Chris, and hear his take on what sets a true Philly cheese steak apart from just any sandwich. From the importance of the right roll to the debate between whiz and sharp cheese, this episode is a delicious journey into the world of food delivery and culinary authenticity. Tune in for a fun and informative discussion with Chris Heffernan on The Digital Transformist! Listeners can get in touch with Chris Heffernan, CEO and founder of dlivrd, through the company's website or social media profiles. https://dlivrd.io/ Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

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