Fashion in Gaming: $105B Market by 2030

Your next wardrobe might not hang in a closet. It might live in a game. Digital fashion is becoming a massive business, with the market projected to reach $105.5 billion by 2030. And major brands are already paying attention. On this episode of The Digital Transformist, Mike LaVista sits down with Tracy Greenan, CEO and founder of Fashion Entertainment TV, co-author of Skins in the Game, and co-founder of the Fashion and Gaming Awards. After 30 years in traditional fashion, Tracy made a surprising pivot into gaming, digital wearables, and virtual identity. She shares what she’s learned about the rapidly evolving intersection of fashion, gaming, and digital commerce, including: • Why brands like Balenciaga and Dior are racing into gaming • How Travis Scott generated $20 million from a 10-minute Fortnite concert through virtual merchandise • Why people are spending real money on digital clothing and accessories • What entrepreneurs and brands need to understand about the virtual economy • How gaming is changing the way we think about fashion, identity, and consumer behavior The line between fashion, entertainment, and technology is getting harder to see. Tracy offers an inside look at where digital fashion is headed—and the business opportunities emerging along the way. Subscribe for more conversations about innovation, technology, and digital transformation. Chapters: 00:00 - Intro 01:05 - Traditional Fashion to Digital Pivot 03:08 - Gaming Market Size and Demographics 04:02 - Avatar Changes and Shopping Behavior 07:30 - Travis Scott Fortnite Concert Case Study 09:22 - Brand Protection in Digital Fashion 10:28 - Digital vs Physical Merchandise Economics 12:36 - Data Collection and Product Iteration 14:30 - Fashion and Gaming Awards Launch 17:37 - Tommy Hilfiger Gaming Collaboration Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | hello@c