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The latest episode of The Digital Transformist
Are You Invisible to AI?

Ep 

43

What if your decades of expertise mean nothing because AI can't find you? Ashley Smith reveals a stunning truth: even seasoned executives with elite networks are becoming invisible as AI search rewrites the rules of discovery and trust. In this episode, visibility strategist Ashley Smith breaks down the "proof gap"—the dangerous disconnect between your real-world reputation and what actually shows up when someone searches for you online. You'll learn why Google's shift away from the "10 blue links" model means traditional SEO is dying, how LLMs decide who gets recommended (and who gets ignored), and practical strategies that don't require building an audience or spending hours on social media. Ashley shares why being cited by trusted sources matters more than ever and how executives can leverage their existing networks to close the visibility gap before it costs them opportunities. Ashley Smith is a visibility strategist with nearly 20 years of entrepreneurial experience in legacy sectors, helping professionals and executives translate real-world authority into online discoverability. If you're leading a mid-sized company and wondering why your expertise isn't translating online, this episode is your wake-up call. Subscribe for more insights on winning with digital transformation. Chapters: 00:00 - Intro 00:49 - What Is a Visibility Strategist? 02:56 - The Proof Gap Explained 06:16 - The Cost of Being Invisible Online 09:52 - How AI Search Is Changing Discovery 13:03 - Getting Cited by Trusted Sources 18:54 - LinkedIn Profile Optimization Tactics 26:11 - Building Authority Without an Audience 32:45 - Practical Steps for Busy Executives Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | [email protected]

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Tech Talks

Humaning: The Role of People in an AI World

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Why Human Skills Matter More Than Ever With AI Welcome to The Digital Transformist with Mike LaVista! In this engaging episode, Mike sits down with Beth Rivelli, a seasoned professional with over 20 years of experience in both technology and coaching. The conversation takes an intriguing turn as they delve into the impact of AI on job roles and the importance of the human element in the workplace. Beth introduces the concept of "humaning," shedding light on how roles like project management can be affected by AI advancements. They explore the nuances of these changes, from being unnoticed when things run smoothly to bearing the brunt of blame when things go awry. Beth's unique journey, spanning from web development to project management and fitness coaching, adds a dynamic perspective to the discussion. Drawing inspiration from thought leaders like Christina Wallace, Beth emphasizes the intersectionality of her diverse skill set. The conversation unfolds to reveal how AI is reshaping the landscape of project management, prompting professionals to adapt and evolve in the face of technological advancements. Through research and introspection, Beth uncovers the transformative potential of AI in freeing up project managers to focus on coaching and team support, heralding a new era of collaboration and innovation. Join Mike and Beth on a thought-provoking exploration of the evolving role of AI in project management, where human connection and adaptability emerge as key pillars of success. Discover how embracing change and harnessing the power of AI can unlock new possibilities and propel individuals and teams towards greater growth and resilience in the digital age. Don't miss out on this insightful conversation that promises to inspire and enlighten as we navigate the ever-changing landscape of technology and human-centered leadership. Tune in now to embark on a journey of discovery and transformation with The Digital Transformist! Listeners can get in touch with Beth Rivelli through her coaching company's website or by reaching out to her on social media. Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

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