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The latest episode of The Digital Transformist
Fashion in Gaming: $105B Market by 2030

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40

Your next wardrobe might not hang in a closet. It might live in a game. Digital fashion is becoming a massive business, with the market projected to reach $105.5 billion by 2030. And major brands are already paying attention. On this episode of The Digital Transformist, Mike LaVista sits down with Tracy Greenan, CEO and founder of Fashion Entertainment TV, co-author of Skins in the Game, and co-founder of the Fashion and Gaming Awards. After 30 years in traditional fashion, Tracy made a surprising pivot into gaming, digital wearables, and virtual identity. She shares what she’s learned about the rapidly evolving intersection of fashion, gaming, and digital commerce, including: • Why brands like Balenciaga and Dior are racing into gaming • How Travis Scott generated $20 million from a 10-minute Fortnite concert through virtual merchandise • Why people are spending real money on digital clothing and accessories • What entrepreneurs and brands need to understand about the virtual economy • How gaming is changing the way we think about fashion, identity, and consumer behavior The line between fashion, entertainment, and technology is getting harder to see. Tracy offers an inside look at where digital fashion is headed—and the business opportunities emerging along the way. Subscribe for more conversations about innovation, technology, and digital transformation. Chapters: 00:00 - Intro 01:05 - Traditional Fashion to Digital Pivot 03:08 - Gaming Market Size and Demographics 04:02 - Avatar Changes and Shopping Behavior 07:30 - Travis Scott Fortnite Concert Case Study 09:22 - Brand Protection in Digital Fashion 10:28 - Digital vs Physical Merchandise Economics 12:36 - Data Collection and Product Iteration 14:30 - Fashion and Gaming Awards Launch 17:37 - Tommy Hilfiger Gaming Collaboration Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | hello@c

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Media and Education

Philosophic Lessons from Leadership with William Crossan

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What if your business success isn't about working harder, but about bringing your whole self—head, heart, and gut—to work? Former Air Force member turned Fortune 100 leader William Crossan shares how he discovered that disconnecting from emotion in leadership was sabotaging everything. In this episode, William reveals why "culture" is more than a buzzword and how spiritual principles drive tangible business results. You'll learn about the three neural networks that inform decision-making, why we're shifting from knowledge workers to empathy workers in the AI age, and how wilderness experiences can unlock authentic leadership. William walks us through his journey from building the #1 organization at a Fortune 100 company to founding Campfire Culture, where he helps leaders reconnect with purpose. William Crossan is the founder of Campfire Culture and Chief Visionary Officer at Financial Growth Partners, where he led a turnaround that took a nonprofitable firm to profitability in under three years. If you're rethinking what leadership means in today's world, subscribe and share this episode with someone who needs to hear it. Chapters: 00:00 - Intro 01:05 - Military Background to Leadership Philosophy 02:33 - Culture Drives Structure Drives Results 04:52 - Why Everything in Business Is Spiritual 07:46 - Three Neural Networks in Decision Making 12:19 - Wilderness as Leadership Development Tool 17:42 - Rites of Passage and Modern Masculinity 24:31 - Philosophy Meets Business Strategy 29:15 - Creating Meaningful Work Environments Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | [email protected]

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