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The latest episode of The Digital Transformist
Are You Invisible to AI?

Ep 

43

What if your decades of expertise mean nothing because AI can't find you? Ashley Smith reveals a stunning truth: even seasoned executives with elite networks are becoming invisible as AI search rewrites the rules of discovery and trust. In this episode, visibility strategist Ashley Smith breaks down the "proof gap"—the dangerous disconnect between your real-world reputation and what actually shows up when someone searches for you online. You'll learn why Google's shift away from the "10 blue links" model means traditional SEO is dying, how LLMs decide who gets recommended (and who gets ignored), and practical strategies that don't require building an audience or spending hours on social media. Ashley shares why being cited by trusted sources matters more than ever and how executives can leverage their existing networks to close the visibility gap before it costs them opportunities. Ashley Smith is a visibility strategist with nearly 20 years of entrepreneurial experience in legacy sectors, helping professionals and executives translate real-world authority into online discoverability. If you're leading a mid-sized company and wondering why your expertise isn't translating online, this episode is your wake-up call. Subscribe for more insights on winning with digital transformation. Chapters: 00:00 - Intro 00:49 - What Is a Visibility Strategist? 02:56 - The Proof Gap Explained 06:16 - The Cost of Being Invisible Online 09:52 - How AI Search Is Changing Discovery 13:03 - Getting Cited by Trusted Sources 18:54 - LinkedIn Profile Optimization Tactics 26:11 - Building Authority Without an Audience 32:45 - Practical Steps for Busy Executives Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | [email protected]

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Episode
38
Financial Services
Digital Transformation

The Hidden Tax on Cross-Border Payments

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Moving money across borders sounds simple. In practice, it can be anything but. Banks, exchange rates, intermediaries, compliance requirements, and outdated payment rails can all make international payments slower, more expensive, and more complicated than they need to be. In this episode of The Digital Transformist, host Michael LaVista sits down with Ari Good, an attorney with more than 30 years of experience in fintech, blockchain, and international payments, to explore how businesses can rethink the way they move money around the world. Ari breaks down how stablecoins and compliant payment systems are creating faster, more efficient ways to make cross-border payments, whether you're paying suppliers in Mexico, manufacturing partners in Germany, or flower vendors in Colombia. They also dig into KYC compliance, common cryptocurrency mistakes, and how to choose the right payment rails for your business. If your business operates across currencies and borders, this conversation offers a practical look at where international payments are headed—and what businesses should be thinking about now. Subscribe for more episodes on digital transformation and emerging technology that drives real business results.

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