Creating a SaaS platform for financial wellness
Supporting Financial Management and Wellness
The Best Money Moves App offers enterprise businesses the ability to empower their employees to improve their financial wellness and create a more productive work environment in the process.
Product Design & Development
Financial stress can lower your IQ roughly 13 points, or about one standard deviation. Imagine how much stress the population of a large company carries with it as the student loan crisis looms and many are behind on car and mortgage payments.
How We Solved It
Caxy worked with the Best Money Moves team to create a real-time employer dashboard where employees can see the progress they are making to reduce financial stress in their lives. Caxy integrated live money coaching resources into the app to supplement what corporate human resources already offer their employees.
The site features a first-of-its-kind Stressometer® to gauge an employee's stress on a range of factors. The system's machine learning can recommend and promote content to employees based on what they are stressed about and topics they search most often.
Other built-in user resources include budget-making tools, savings tools and banking integrations that can monitor progress toward financial goals.
This allows for use of the API by customers and creates a quick, responsive front-end experience for users.
Upon launching the platform, Best Money Moves immediately signed up 12 companies, and 100s of customers signed up for the program within those companies.