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The latest episode of The Digital Transformist
Become a “Connected Connector”: Give More Than You Ask

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39

What if the person negotiating on your behalf isn’t actually on your side? Bill Himmelstein, CEO and founder of Tenant Advisory Group, pulls back the curtain on commercial real estate and explains why going without tenant representation can cost you far more than you realize. In this episode, Bill reveals: • Why some of the biggest landlords would rather you skip the broker • Why your attorney may not be able to protect you from overpaying • Why only about 20% of available properties ever make it to online searches • The costly mistakes tenants make when negotiating leases • And the networking philosophy that helped Bill build his business without relying on cold calls His secret? Becoming a “connected connector” — someone who creates opportunities for others instead of constantly asking for them. Bill has spent 17 years representing commercial real estate tenants across Chicago and nationwide. His approach to relationships, business development, and networking offers lessons that go well beyond real estate. If you sell a service, negotiate major deals, or want to build a network that actually creates opportunities, this conversation is worth a listen. Chapters: 00:00 - Intro 01:52 - What Tenant Advisory Group Does 03:54 - Red Flags When Negotiating Leases 05:57 - The Friend Landlord Myth 08:23 - Hidden Market vs Public Listings 12:01 - The Connected Connector Philosophy 13:40 - Givers Gain and BNI Origins 16:54 - Three Rules for Networking Partners 22:11 - Building Trust Through Generosity 27:30 - Managing Your Network Strategically 32:45 - The ROI of Being a Connector Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/dp/B0F1Y2M3X4 Caxy Interactive -- Showing organizations how to play offense with technology. https://www.caxy.com | [email protected]

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KP from Live Bash unveils the future of live entertainment technology with us! Discover how Live Bash's top-tier stages in Chicago and LA are revolutionizing the live performance scene by removing bureaucratic hurdles and letting artists shine. KP shares the magic behind their seamless ticketing and live streaming solutions, which not only simplify the ticketing mess but also create personalized, profitable experiences for creators and audiences. We also explore their pioneering steps into blockchain, giving artists unique opportunities to mint and trade their performances. Next, we spotlight the pressing need for disruption in the music industry. We take a hard look at the financial strain streaming platforms impose on artists and the sometimes bizarre affordability of international concerts compared to local shows. By reminiscing about the days of physical album purchases and direct artist support, we lay bare the stark contrast with today's commoditized music consumption. Through examples like Taylor Swift’s re-recordings and John Legend’s performance constraints, we illustrate the urgent need for regulatory changes that prioritize artists' rights and earnings. Personal stories of Tower Records finds and Eddie Van Halen-inspired guitar painting add a nostalgic and personal touch. Finally, we trace my tech career from a statistician at Nielsen to influential roles at Google, Pinterest, Uber, and TikTok. Uncover the surprising manual processes at Google in 2010 and witness YouTube's evolution as a groundbreaking advertising platform. We delve into the transformative shifts in digital advertising and key industry moments, including Uber Eats' critical role during the pandemic and TikTok’s explosive growth. Balancing strategic vision with adaptability, I share hard-earned lessons from navigating startup leadership challenges, emphasizing team health, culture, and the importance of staying authentic and inspired as a leader. Join us for a comprehensive journey through the tech landscape and its innovations.

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